Health Carousel Wins AMA Marketing Pinnacle Awards

Our dynamic and innovative team secured 3rd place in two prestigious categories, showcasing our dedication to excellence in digital strategy and content marketing.

Award: Best Digital Strategy &Execution: On Demand Registration

In the post pandemic environment, Health Carousel was faced with the challenge of rising customer acquisition costs and a decline in user engagement on our digital platform, On Demand. Undeterred, our marketing and digital technology teams swiftly pivoted, reinventing the upper funnel candidate journey to offer a more value-add experience for our travel nurses. The results were remarkable — we managed to cut the cost of acquisition by two-thirds and improve the user experience, demonstrating our team's agility, creativity, and commitment to delivering results even in challenging circumstances.

Award: Best Content Marketing: Full Circle of Support Campaign

Our success story doesn't end there. The Health Carousel Marketing Team also secured 3rd place in the Best Content Marketing category for our "Full Circle of Support” campaign. Recognizing the critical role benefits play in the decision-making process for travel nurses, our team leveraged key insights to create three impactful content campaigns. The goal was to elevate awareness among healthcare professionals about the comprehensive benefits and support that Health Carousel offers, ultimately aiming to boost retention rates.

Full Circle of Support transformed this traditionally transactional process into a multi-channel marketing campaign. By focusing on the 85% of travel nurses who prioritize access to full-time employee-grade benefits, we successfully communicated the value proposition of choosing Health Carousel. Our commitment to delivering valuable, relevant, and consistent content propelled us to 3rd place in the Best Content Marketing category.

These awards reflect the dedication of our entire Health Carousel team and we are proud to be recognized by the American Marketing Association, Cincinnati chapter, as we continue to innovate, inspire, and deliver excellence in all our marketing endeavors.

At Health Carousel, we believe in pushing boundaries, embracing challenges, and setting new benchmarks in the ever-evolving field of healthcare staffing. Thank you to the American Marketing Association for acknowledging our efforts, and congratulations to all the teams and individuals who made the AMA Awards a celebration of marketing excellence. We look forward to continuing our journey of innovation and success in the dynamic world of healthcare marketing.